Tata Sky has also come with a prepaid model similar to that of cellular services (IIPM Publication)

Tata Sky plans to woo consumers with in-house staff ; Tata Sky has also come with a prepaid model similar to that of cellular services. However, the fact is that Dish TV already has a massive dealership network of 4,500 dealers; an advantage that Tata Sky would find extremely hard to cover up. The only critical advantage that Tata Sky had was direct access to programming. Sadly, even this advantage would be frittered away by joining with Dish TV. Analytically speaking, apart from forecasted advertising revenues, the effect of this planned joint co-opetition move can be summarised for Tata Sky in one word: Losses!

For complete IIPM Publication, Please click here...

Source: IIPM Publication