IIPM Publication: Immelt puts two of GE’s traditional strengths...

In a conversation with Editor Tom Stewart, Immelt pointed out that the challenge has been “to take this great operating company and not lose anything, but add to it.” The nature of the addition? A new and disciplined focus on organic growth. Immelt puts two of GE’s traditional strengths – process orientation and the ability to develop, test and deploy management ideas – in service of a different goal. That meant designing a process that could reliably draw new revenue streams from existing businesses. The goal GE has set for sustained organic growth – two to three times the growth of global GDP – translates to about 8% today. No company has ever achieved the kind of growth GE is seeking, and certainly not on a revenue base of $150 billion.

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Source: Business& Economy, IIPM , Editor: Arindam Chaudhuri