Pantaloon (IIPM: 4Ps Publication)

From rags to riches, it’s been an eventful journey for this pioneering manufacturer & retailer, a company that traces its origins back to as early as 1987 and now boasts the title of being the country’s leading player in the organized retail garment sector with a turnover of Rs.1,073 crores to brag about. They have made their presence felt in myriad sectors, such as food, fashion and footwear, home solutions, consumer electronics, telecom, IT, e-tailing, leisure, entertainment, financial products and services, to name but a few in its kitty. Catering to a wide section of the market, Pantaloon retail (now christened Future Group) was quick to seize the first mover’s advantage by launching Pantaloon trousers, India’s first formal trouser brand. By opening the doors of the ‘Pantaloon Shoppe’ in 1994, Kishore Biyani, the owner, heralded another innovative strategy of the distribution of branded garments through multi-brand retail outlets across the span of the nation. Not satisfied with such galloping growth, they lived up to the euphemism ‘bigger is better’ by launching Big Bazaar, which was India’s first hypermarket chain (with Food Bazaar being the food retail unit). Plans are afoot to enter the domestic fast foods business with the initiation of a branded retail outlet baptized ‘Chamosa’. Even international giants like Diageo are tying up with Pantaloon to sell products in India. Pantaloon has proved to the world that all it takes to implement innovative business plans is just straightforward vision; what this group surely doesn’t have less of.


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Editor: Arindam Chaudhuri

Source: IIPM Publication